office: 80 Telford Ave
London
SW2 4XF

tel: 0208 674 3559
contact@toprungseo.com

 
Our SEO:

Why is Search Engine Optimisation to get on the 1st page of Google’s organic listings so important for your business and online brand?

"73% of new website visitors come through search engines" (source: Forrester Research)

You need to be one of the first results search engine users see. It's that simple. People using the internet spend less than 5 to 10 seconds scanning through their search results and only ever look on the 1st page of any search engines results.

80% of these users only click on the Google organic search results NOT the Google AdWords results.

At TopRungSEO we can get you on the 1st page of Google organic listings for many relevant search terms of your choosing. This generates:

- A continual high level of daily "wallet ready/price comparison visitors who have no loyalty to other brands"

- ‘free clicks’- You do not have to pay for organic listings every time someone clicks on your website, which is far more cost effective than Google AdWords and Google ranks your organic clicks more highly when deciding search results based on actual popularity not artificial popularity driven by paid for Google AdWords.

Result is: All this reduces your costs for winning new customers and gives you a massive return on your internet marketing spend as your visitor numbers feed upon themselves, pushing you up the Google search results, in return pushing your visitor numbers and so on. All this means constantly growing visitor numbers. Meaning Larger Profits and huge numbers of people knowing about your website!

How do we do it?

Well Search Engine Optimisation is not brain surgery. It's basically VERY Labour intensive and time consuming. But when you know the tricks of how the search engines rank their results and you refine your skill over time you can push websites you want onto the 1st page of Google!

Firstly choose the best search terms or "Keywords" as Google calls them. We'll help you do this and will accept the 30 keywords you think best.

Then do Onsite Optimisation – Once you know how Google’s spiders (little automated software programs Google uses to look for websites) crawl and pick up relevant words on websites, you can place your chosen keywords in the fields of your site which these spiders get information about your site from. These are the title, keywords and description field of your pages. Doing this will not alter the look or feel or usability of your site for your visitors. It will just feed the spiders the right information you want, in the places the spiders value most, and you will rise on Google's rankings for search queries of your chosen search terms.

Next is Link Building - Google ranks your site by how many links from other relevant websites it has. It's a bit like an internet popularity contest of how many websites know your website. We will manually build relevant links to your website and make sure Google recognises them so that it sees your website as being relevant to more search queries.

One of the best things about SEO is the high visibility in terms of reporting, analysis and judging performance of your marketing spend.  We will provide a monthly ranking reports for your search terms.

You will have your own dedicated Account Manager available in UK working hours to help you make the most of our unique, very cost effective and flexible SEO service.

 

Copyright 2010